Noble

Client

Honolulu Transit

Industry

Website

The Challenge As Honolulu prepared to debut its first major rail system, the city needed a mobile experience that could unify transit information, rider communication, and system operations. The goal: design a clear, accessible app that reflects the spirit of the islands while connecting commuters and visitors to a new way of moving through the city. The challenge was to align civic goals, technical constraints, and post-pandemic rider behaviors—creating a service that feels human, resilient, and future-ready.

The Solution
Noble proposed a human-centered digital framework for the Honolulu Rail Transit Mobile Application—defining how the city’s first smart mobility app could inform, guide, and connect users across the rail network.
Our eight-month approach combined remote research, workshops, and rapid prototyping, culminating in a comprehensive Concept and Design Vision across four phases:

Discovery: Stakeholder mapping, user personas, and initial technical review

Concept Development: Vision workshops, product journeys, and first wireframes

Detailed Design: Interactive prototypes, usability testing, and design system creation

Implementation: Design QA, developer handoff, and marketing asset support

The process established a shared roadmap linking civic teams, designers, and IT partners—creating the foundation for a scalable, long-term digital product that evolves with the system’s expansion.

Services
Digital Strategy & Product Vision
User Research & Persona Development
UX/UI Design & Prototyping
Stakeholder Workshops & Remote Facilitation
Design System & Implementation Support

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