AI Design Events: Adobe Firefly and Figma Config

In brief

Adobe’s latest Firefly update adds video generation, text-to-vector graphics, AI-assisted moodboarding, and improved image realism—rebuilding the entire creative pipeline around AI.
Figma’s Config 2025 introduced Make (prompt-to-interactive prototype), in-canvas image editing, a model picker, and Sites—enabling designers to ship live products without developers.
These updates signal a shift from AI as a novelty tool to AI as a foundational design partner, reshaping research, prototyping, and delivery workflows.
Studios that don’t experiment with these tools risk falling behind—not overnight, but in how they scope work, bill time, and deliver value.

Stay Sharp or Stay Behind: AI Just Shifted Again

If your studio isn’t paying attention to what the big players are building and what the next generation is already using—you’re behind. Not lost forever, but definitely lagging.

We’re not saying toss out your methods. But the terrain is changing fast. New AI features aren’t just speed tools—they’re redefining how work gets done: from research and prototyping to production and delivery.

This spring, both Adobe and Figma dropped major updates at their flagship events, signaling exactly where creative workflows are headed. If you missed the drops, here’s what matters—and why.

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Config 2024: Designing a Better Conference | Figma Blog

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Adobe Firefly: AI for the Whole Creative Stack

Adobe is no longer just catching up to AI-native startups—it’s building the infrastructure for an AI-assisted creative studio. Highlights from the latest Firefly update:

Firefly Video: Turn prompts into cinematic sequences. AI-assisted storyboarding and camera moves mean pre-vis just became anyone’s tool.
Text to Vector: Instant logos, illustrations, and iconography from natural language descriptions.
Firefly Boards (Beta): AI-assisted moodboarding that pulls references and assets into structured, editable layouts.
Image Model 4: Enhanced detail and realism in AI-generated images—especially with human figures.

Adobe isn’t pitching one-off experiments. It’s quietly replatforming the creative pipeline.

Figma’s AI Suite: Where Ideas Get Built, Fast

Figma used Config 2025 to double down on AI inside its design system. What’s coming:

Figma Make: Describe an idea, and Figma builds it. Not a wireframe—an actual interactive prototype.
Edit Image: Text-based photo editing directly inside your design canvas.
Model Picker: Plug in the best generative model for the task—Imagen 3, GPT-image, or Titan—without leaving Figma.
Figma Sites: Build and publish real, dynamic sites right from your design file. Less handoff, more launch.

Designers are now shipping MVPs without a developer in the room.

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A first look at Config 2025: Two cities, one global community | Figma Blog

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The Real Shift: AI as a Design Partner

These aren’t gimmicks. They’re infrastructure changes. Adobe and Figma aren’t just adding AI—they’re rethinking what a design environment is.

Your studio doesn’t need to reinvent itself overnight. But if you’re not experimenting, you’re not learning. If you’re not adapting, you’re already slow. And if you’re still billing research and wireframes the same way—you’re missing the point.

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Frequently asked questions

What new AI features did Adobe announce for Firefly this spring?

Adobe introduced Firefly Video (text-to-cinematic sequences), Text to Vector (instant logos and icons), Firefly Boards (AI-assisted moodboarding), and Image Model 4 with better detail and human figures.

Can Figma now generate working prototypes from a text description?

Yes. Figma’s new Make feature lets you describe an idea and get an interactive prototype—not just a wireframe—directly in the design tool.

How are these AI updates changing the role of designers?

Designers can move faster from concept to launch, shipping MVPs and even live sites without developer handoff. The tools are becoming collaborative partners rather than just production aids.

Is Adobe just adding AI as a gimmick or is it something more significant?

Adobe is not adding one-off experiments. It’s replatforming its entire creative stack around AI, from video to vector to moodboarding, making AI a core part of every stage of the workflow.